AI Central
A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.
AI Central
#AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search.
From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers.
We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.
Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18
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